You built the audience. We help build the product.
We partner with creators who have established, engaged audiences and haven't launched a product of their own. We take on the research, creation, and publishing, and you stay in control of what reaches your audience.
Who we want to work with
Any niche can work. What matters is the relationship you have with your audience.
- You publish regularly and your audience responds: comments, questions, messages, replies.
- People ask you for more depth, a resource, or "where can I get that?"
- You haven't launched your own digital product, or you tried once and want a partner this time.
- You care about giving your audience something genuinely useful, not just something to sell.
- You're willing to review drafts and to introduce the finished product to your audience.
Clear roles from the start
Rivercane Publishing
- Researching your audience's interests and questions
- Proposing a product and outlining it with you
- Writing, designing, and editing the product
- Checking accuracy, quality, and usability
- Setting up the product, delivery, and agreed payouts on Whop
- Launch materials you can adapt, such as product images and copy
You, the creator
- Sharing what you know about your audience
- Reviewing drafts and giving feedback
- Approving the final product before launch
- Introducing the product to your audience
- Telling us what your audience says after launch
Five steps
Each step ends with a decision you're part of. Nothing moves to publishing without your approval.
Discover
We study your public content and the real questions your audience asks, in comments, messages, and replies.
Rivercane, with your inputDevelop
We propose a product that fits those questions, then shape its direction and content with you.
TogetherRefine
We write, design, and edit it, check every detail, and revise until you approve it.
Rivercane, with your reviewPublish
We prepare delivery through Whop and set up the payouts agreed in writing.
RivercanePromote
You introduce the product to your audience, as set out in the partnership agreement.
You, with our support
How the proposed partnership works
Under the initial proposed model, Rivercane covers the product development work with no upfront fee. When the product sells, eligible proceeds are shared equally.
Before anything launches, we put the details in a written agreement that we both sign: what counts as eligible proceeds, how platform fees and refunds are handled, when payouts happen, who owns the product, and what happens if either of us wants to end the partnership.
Every product is different, so these terms are a starting point, not a fixed offer. No product's sales or earnings are guaranteed.
Frequently asked questions
Who do you work with?
Creators with engaged audiences who are interested in launching their first digital product. Audience size matters less than how much your audience trusts you and asks for your help.
Do I need a product idea?
No. We look at what your audience needs and work with you to find a useful concept. If you already have an idea, we'll start there.
What do you make?
It depends on what your audience needs: original ebooks, guides, workbooks, templates, planners, checklists, and other downloadable resources. See the sample work for the range.
Is there an upfront development fee?
The initial proposed partnership model has no upfront product development fee. Final terms are agreed in writing before any work begins.
How is revenue shared?
The proposed arrangement is a 50/50 split of eligible proceeds. Exactly what counts as eligible proceeds, including how platform fees and refunds are handled, and when payouts happen, is defined in the written agreement.
Who promotes the product?
You introduce it to your audience, because they know and trust you. Rivercane provides publishing support as agreed, such as product images and launch copy you can adapt.
Are sales guaranteed?
No. Sales depend on real audience interest, product fit, pricing, and promotion. We won't promise any amount, and you should be wary of anyone who does.
How long does development take?
It depends on the product's scope and the schedule we agree on together. A short checklist moves faster than a full workbook.
Can I review the product before launch?
Yes. Your feedback and approval are part of the process. Nothing is published until you've approved it.
Who owns the product?
Ownership of the finished product, and what happens if the partnership ends, are set out in the written agreement before work begins.
Ready to talk it through?
Send a few details about your audience through the contact form, or email partners@rivercanepublishing.com.